Taiwan’s Bureau of Foreign Trade under the Ministry of Economic Affairs received the 2023 Industry Partners Award July 13 from the Global Association of the Exhibition Industry (UFI), spotlighting government promotion of innovative concepts and creative campaigns that drive success in the industry.
The prize was awarded to the Expo-Tech Digital Exhibition Pilot Project, the MOEA said. Launched in 2022, the project’s participants include scientific research institutions, convention centers, exhibition organizers and technology companies, the ministry added.
The MOEA said the project applies the latest digital technology to exhibitions, citing examples such as fifth-generation applications, artificial intelligence technology for simultaneous interpretation and three-dimensional detection for visitor-flow hot spots.
The award demonstrates that cooperation between government and private sectors to upgrade industry is internationally recognized, the MOEA said. It added that the bureau will continue to support the convention sector in exploring innovative practices to strengthen industrial potential and resilience, which in turn lead to green and digital transformation within industry.
Established in 1925 in Paris, France, UFI is the leading global association for tradeshow organizers, exhibition center operators and major national and international exhibition associations. There are a total of 806 member organizations in 86 countries and regions around the world.
UFI offers annual awards in six categories: digital innovation, human resource management, industry partners, marketing, operations and services, and sustainable development. (YCH-E)
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